I have seen, and received several referrals to, McKinsey & Company’s report “Agtech: Breaking down the farmer adoption dilemma”. After giving it a careful read, I wanted to share what we learned.
On a gross revenue basis, NA livestock production is 75% as large as crop production. Yet Agtech application to livestock production remains so limited that it is not even mentioned in the report.
This confirms our understanding; livestock producers face the same challenges as crop producers, but are far less effectively served by Agtech. A huge opportunity exists mobilizing Agtech for livestock production.
McKinsey’s report discusses “Regulation’s increasingly important role”. We agree.
Imminent publication of Canada’s livestock traceability regulation will ignite, and delivering the industries ESG response will drive, livestock producer adoption of Agtech.
The reports final section, “Time to seize the opportunities”, outlines four strategies to drive Agtech option:
Personalizing products and business models
Flokk offers flexible functionality and pricing options, ensuring a compelling value proposition for every producer. Flokk, uniquely, offers the option for outright purchase, a precondition for many producers.
Making the customer journey easier
The Flokk adoption journey:
I have personally taken a 150 head herd from no records to complete implementation in four hours.
Renewing trust in data storage and sharing
Flokk is unique in storing all data on the producers Flokk hand held device. The producers data is entirely, and irrevocably, in the producers physical possession.
Flokk is fully committed to transparency, and customer opt-in, for data sharing and amalgamation.
Integrating solutions versus amassing point-based solutions
Flokk’s priority is “Connecting the herd”. Providing no-effort access to best of breed shared solutions is the way forward for both Flokk and the industry.
What did we learn? Flokk is mobilizing the strategies that others are just discovering.
How did we achieve this without expensive consultants? Simple; every member of the Flokk team has hands on experience in livestock production. We intimately know what producers need, and we are delivering it.
Flokk offers the opportunity to profit from best in practice Agtech adoption strategies, applied to a huge green field domain.
Come join us!
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