Flokk can prove product/market fit

Cassidy Johnston is a leading American voice in AgTech and ranching.

In early January 2025, Johnston posted her eight point list on LinkedIn, written from the perspective of a rancher, of what an AgTech company needs to offer to succeed in 2025.

Here is our evaluation of Flokk against Johnston’s list.

This evaluation is our own, and does not indicate or imply an endorsement of Flokk by Johnston.

1. Solve an actual existing problem: Yes. Flokk overcomes the constraints that lagging rural digital infrastructure imposed on meeting the necessity, and securing the benefits, of traceability, sustainability, and improved animal performance.
2. Understand the differences between different agricultural systems in different regions: Yes. We actively seek regional partners that hold the relationships, and can define the solutions, required for Flokk to successfully serve livestock producers in any jurisdiction.
3. Good, solid networks and being a trusted partner: Yes. We invest our marketing efforts at auction marts, industry events, and producer meetings, not on X and Facebook.
4. Understand that “social license to operate” is really something to consider: Yes. Clearing the path for ranchers to ensure traceability, and advance sustainability, is the foundation of our industry’s, our customers, and Flokk’s success. Flokk is the only digital traceability/sustainability solution provider holding membership in the CRSB. We advocate for, and are laying the technical foundation for, authoritative assertion of animal ownership without physical alteration.
5. Do one of four things: save producers time, save producers money, make producers money, or solve a major pain point: Yes, yes, yes, and yes. Flokk eliminates redundant manual transcription of herd events, reduces the cost to comply with traceability regulation, avoids penalties for non-compliance with traceability regulation, eliminates personnel dedicated to data collection during animal operations, maintains the records necessary to receive the cash incentives for CRSB certified production, lays the foundation for sale of emission offset credits, and ensures herd records are immune to loss.
6. Understand data privacy and protection: Yes. Flokk is the only solution where ranchers data, in easily usable formats, never leaves the palm of their hand. And we not only commit to not using customers data without permission, we commit to sharing returns realized when they do provide permission.
7. Be future-focused: Yes. A powerful host in the ranchers hand at the animals side, capable of hosting software of any origin or function, which can be rapidly updated by Flokk without constraints from, or approval of, any other party, ensures Flokk will lead, not follow, industry advancements.
8. Have actual farmers and ranchers on their team: Yes. Flokk was conceived, funded, designed, developed, and proven by a team whose every member holds hands on experience ranching.
   
   Finally, please let me add our own requirement 9:
9. Affordable implementation: Yes. Flokk’s implementation cost is 1/4 to 1/10 existing products.

A leading voice in ranching has independently and definitively defined product market/fit for digitization of ranching. Flokk is the only field proven solution that meets, and exceeds, it.

Flokk holds the, independently and authoritatively defined, product/market fit to address a huge greenfield market opportunity serving a trillion dollar global industry.