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An image of Dogpound Alberta An image of Dogpound Alberta

Born on a ranch in Dogpound, Alberta

Our roots are in Alberta. We grew up in and around the rural communities nestled in the foothills of the Rockies. We are very aware that for the majority of cow/calf producers raising cattle is only one aspect of your livelihood. It’s a great way to make good use of otherwise unproductive land. We know that you work hard, have families, and probably have other occupations.

Traceability doesn’t have to be hard. Sure there are fancy web dashboards available from other companies, but they are expensive and it just plain doesn’t make any sense to lug your laptop into the pasture just to record some data.

The Flokk handheld arose from the real problems that we have personally experienced. Our goal is to alleviate the nuisances of record keeping and offer a real solution. Good for the cows, good for the industry, and easy on your wallet.


In 2021, the idea for Flokk came from earnest discussions between Mark and Bill. The first prototypes were soldered and built by hand in Mark’s garage. With his expertise in project management and IT solutions, Mark has been able to bring the idea to life. Jody was brought on board to coordinate in-field testing and support the rapid development of the software that runs on the handheld. We are seeking larger financial investments so we can build a production-ready model of the handheld and improve the software that runs the device.

Meet the Team

A profile image of Mark Olson

Mark Olson

"The problem is the technology, not the ranchers"

A profile image of Jody Bell

Jody Bell

"My dream job... working with horses, tech, and cows"

A profile image of Stéphane Dorotich

Stéphane Dorotich

"Growth, work that matters, and a team that cares"

A profile image of Kari Bishop

Kari Bishop

"I trialed Flokk on my ranch and knew instantly that I wanted to be involved"

A profile image of Bill Leask

Bill Leask

"I've spent a career looking for this tool, and now we have built it"