2min read
On 2025-02-25, RBC Thought Leadership released their report Food first: How agriculture can lead a new era for Canadian exports. This report is timely and important, and we encourage every Canadian to read all of it.
But we would like to draw your attention to item 5, “Global marketing” from the section “Five keys to unlocking Canada’s export potential”:
(G)aining market share requires robust inspection and control services that ensure food safety and agriculture production’s protection against new diseases and pests. Canada has a strong reputation, but also must come to grips with a dilemma: even though we allocate 40% of that agriculture support services budget to inspection and control, we still face market access issues and duplicative inspections. One approach would be to pick the top five products for export potential and develop priority market assessments, such as Europe for seafood. Pooling public-private resources, the federal government could work with industry associations, companies, and provinces in region-specific, agile taskforces to promote exports and inform regulatory bodies on what’s needed to support growth. (emphasis ours)
This recommendation:
This recommendation is also exactly mirrors the program Flokk initiated a month ago with our discussion paper Time to pull this calf ourselves: Canada’s beef industry must find our own path to livestock traceability.
Flokk Systems is keen to engage, and work, with Canadian individuals and organizations ready to pursue this opportunity